The centre of Paris is full of great places. Loustic is fortunate to be located in the Marais, but in an area that people too often forget. I decided...
LOUSTIC is thinking about following in the footsteps of certain businesses in northern Europe and going 100% for both Paris and Marseille (when it opens). Why? We are already about 70%...
Why indeed? I reckon it has the potential to be "Berlin by the sea" (don't laugh). Large artistic community, large youth population (it is a significant student town), great transport infrastructure,...
I am indebted to Stephen Morrissey, 2008 World Barista Champion from Ireland (and not the former lead singer of The Smiths) for the inspiration to write this post after witnessing...
Airports (and Train stations) - a strange mixture of waiting rooms and race tracks. People are either sitting or walking or running in them. I have always loved airports and...
How do we define the purpose of the espresso bar/café in these connected times? Is it up to the café owners or the clients? Either or both? These is debate...
I visited Seattle in April 2015 for the World Barista Championship and Coffee Expo which was a fabulous experience. Whilst there I visited a handful of espresso bars, including a...
How do you choose a roaster for your espresso bar? It just comes down to the KISS principle ("Keep It Simple, Stupid") - do you love the coffee they roast? Coffee roasting...
Everyone knows location is important; what is surprising is how it differs between Paris and Anglo-Saxon cities. In the Anglo-Saxon world, coffee would be referred to in marketing parlance as an...
The Ten Commandments of French Café Clients 1. The French take their coffee like a medicine. A long, burnt espresso, that might as well have been extracted through a sock, with...
You can usually gauge the success of a future café project from the answer you'll get to this question. And unfortunately the answers, in the vast majority of cases, are these...
The difference between running an espresso bar in France and an Anglo-Saxon country Those who think that France functions "just like another Western European country" are those who will be endlessly...